Creative Modes and Cycles
[This is part 3 in the ongoing Fuck the Muse mini-series.]
In his 1991 lecture on creativity, John Cleese describes two modes of operating: an "open" playful mode, and a "closed" productive more. Creative people, he claims, are simply the people that cultivate the open mode of operating.
We need to be in the open mode when we’re pondering a problem, but once we come up with a solution, we must then switch to the closed mode to implement it.
Your Brain at Work
The right hemisphere gives sustained, broad, open, vigilant alertness where the left hemisphere gives narrow, sharply-focussed attention to detail…. Let me make it very clear, for imagination you need both hemispheres.
Working in Cycles
Like all tools, our different modes of thinking allow us to solve different types of problems, or to solve the same problems in different ways. You have to know when to set down your hammer and pick up a chainsaw. That’s where cycles become useful.
Cycling through different modes has become the core of my creative process. Thinking in cycles means I always know what to try next, even when I feel overwhelmed by the size of a project. If I’m stuck, it’s time for a new mindset. If my last move was to zig, my next move is to zag.
But open/closed and right/left aren’t the only modes available to us. I keep various mode cycles in mind as I work, and invent new ones when they seem useful:
- Open vs. Closed
- Action vs. Reflection
- Expanding vs. Contracting
- Inspiring vs. Perspiring
- Work vs. Play
- Intake vs. Output
- Create vs. Destroy
- Zoomed-In vs. Zoomed-Out
What cycles are useful to you?
Action & Reflection
Putting these ideas to use is a cycle of it’s own — stepping in and out of the work. When you hit a snag, step back and consider your approach. Often, an obstacle to the open mind can be overcome with a closed mind, and vice versa.
If I’ve been looking at the details, I step back and look at the project from a distance. How does it all fit together? Are the problems on page 12 caused by something on page 3? If I’ve been writing stream-of-conscious (expanding), I start editing with a vengeance (contracting). Creativity is subtraction as much as creation.
Garbage In (Please)
Similarly, If I’m all out of ideas, I spend some time doing research. It’s important to have a deep well of material to draw on, and that well needs to be maintained. Sometimes I’ll study a related topic, or I’ll read a book, watch a movie, or just watch TV. Ignore the old "garbage-in, garbage-out" mantra. Watch shitty TV, eat some candy, and enjoy it. You can learn a lot from garbage.
Practice being critical without being dismissive.
The important thing is to replenish. Getting new ideas into your head is part of the work.
No one technique is going to get you the whole way there. Practice changing directions quickly. What happens if you switch modes every five minutes?
Stay responsive to problems as they come up, changing your approach based on the problem in front of you. When you get stuck, that’s a good thing. Use your frustration as motivation. Frustration is just a cue for change. Push back. Ask why you’re stuck. Explore your stuckness, reflect on it, dive into it, adjust, and keep moving.
Creativity happens in cycles: the end of one cycle is the start of another.
Related ‘fuck the muse’ Articles
Fuck the Muse pt.7: Sometimes you have a great idea for a project, or one aspect of a project, and you throw everything at it, but the idea turns out to be a dud. You can’t ditch the project after putting so much into it, but neither can you force it through. The only way forward is to take a step back.
Fuck the Muse pt.5: Now that you have a seed worth exploring, you are ready for step 2 of the creative process. The goal of this phase is explosive growth, following your curiosity out from the seed in every direction. What is the content? What materials will you need to build this artwork? What already exists, and what will you need to build? What will be your inspirations? What will be your constraints?
You can’t start working until you know what you are working towards. That doesn’t mean knowing all the answers, it means knowing the questions that will guide you. I refer to those guiding questions as the "seed" of a project.
Kirby Ferguson argues that the three basic techniques of remixing (copy, transform, combine) form the foundation of all creative process. He refers to these techniques as the "Elements of Creativity"…
We think of creativity as sudden, sexy, inexplicable moments of inspiration — ignoring the hard work that makes those moments possible.